The brief? Reclaim Corona's surfing heritage and re-engage drinkers who'd left the brand

The solution? Corona Surfari, a highly successful and adventure 10 part TV series designed to appeal to 20-35 yr 'experience seekers'

A Getaway style travel format exploring off the beaten path surf spots in the Pacific, South East Asia and Australia, the series quickly became Australia's top surf travel show with over 300,000 viewers per week

And importantly, it delivered some great results for the brand re-engaging audience, achieving strong distribution and significant return on a modest investment

Significant broadcaster appetite for the short format content sees it still running over one year later

Building on its 2009 results, in 2010 Surfari will be a short format play with 50 x 3 minute clips distributed throughout the year across multiple online and TV channels to extend reach and frequency, maximise audience and optimise return on investment