Mastheads are a form of branded content, designed to engage a target audience at a more informative level, offering an advertorial style of marketing communication with the powerful engagement of television.

SMART CHOICES EVERYDAY

Fronted by TV Presenter Stacey Morrison as the Shopping Reporter, Smart Choices Everyday has been created in response to advertiser demand for an alternative advertising solution to inspire shoppers with value propositions in difficult times.

Smart Choices Everyday provides an advertising solution which enables clients to reframe their products consumer proposition from price to value. Consumers are bombarded by product choice, are time poor and stressed, and are looking for trusted help on how to make the best purchasing decisions for their household in these tough times.

Smart Choices Everyday features program-like editorial, providing product information in empathetic situations, creating emotional connectivity with consumers. The masthead TVCs will be strategically placed in programmes where receptivity for information is high. It offers advertisers a cost effective solution, with a fast turnaround, to give sales an immediate lift.

In addition to television, advertisers using Smart Choices Everyday to reach their target audience can enjoy an end to end solution, from production to airtime scheduling, online placement and in-store extensions. 

 For more information, contact Andrew Easton (VIC), Nicole Cusack (NSW), Robert Moore (NSW) or Andrew Guiver (QLD)

Here are some examples of Smart Choices Everyday TVC's:

Caltex and Starship 

Freeview 

Telecom