Sportsmodel TV is a first of its kind, fully interactive, online multi-media viewing experience. It features the most stunning, attractive and talented girls from all over Australia. It will combine the power of the internet, TV, live events, and iPhone Apps covering all bases for its audience.

The concept of Sportsmodel TV combines the best of Next Top Model and Sports Illustrated: Swimsuit Edition.

The format of Sportsmodel TV includes:

• 50 scheduled 2 minute vignettes per month across ONE HD
• State-of-the-art interactive website
• Broadcast quality content over the net - streamed through VioStream
• Strong marketing campaign across Askmen.com, Nova and ONE HD

• Online; the whole concept is based around the show being broadcast via the internet and having the other media channels supporting it
  • Sportsmodel.tv is the online home of the show, which currently achieves over 200,000 PI's per month and over 30,000 UB's per month
  • Askmen.com is the online supporting partner of Sportsmodel TV. The support from Askmen.com will include a weekly column, interviews with the girls plus much more
  • Exposure across a number of social networking sites such as Facebook, Myspace, etc.
• iPhone; the new application has just been launched and it will allow users to have access to the sithe wherever they have their iPhone. Click here to download the appTV; Sportsmodel TV will be shown across ONE HD with 50 x 3 min vignettes each month
• • The vignettes will include a brief interview with one of the girls and a behind the scenes look of that particular photo shoot
  • The final event will be shown live as a one off episode on ONE HD with the broadcast date TBC
  • The Sportsmodel Academy will be 10 x 30 min episodes that will be shown on ONE HD with the broadcast date TBC
• Radio; Sportsmodel TV has teamed up with Nova to promote the online show as well as the finale at the Ivy Pool Club, Sydney
  • Nova will run competitions in conjunction with Sportsmodel TV and their partners
  • Nova personalities will be present at the finale
• Display; Sportsmodel TV will be shown on plasmas in over 450 pubs and clubs across the country using Venue Media