The KidZone brand is a unique way to reach 5-12 year olds across various communcation channels.  Due to the fragmentation of media consumption by this demographic, KidZone is one constant across various touch points.  Tailored, cost effective KidZone packages use children's television programs and the internet to inc rease awareness in this hard to reach demographic.

KidZone on Television?

The anchor medium for the KidZone brand is 60, 30 and 15 second television segments, featuring anywhere from one to three brands or products, brought together under the 3rd party endorsement of KidZone.  Segments appear on multiple channels across both free to air and subscription television, with the vast majority of activity being in childrens 'C' class programs.  Clients can target within the 5-12 age group should they need to target a more specific audience.  The experienced KidZone crew will work with you in planning the concept of these segments and then execute them with the expertise of Commercial Worx, one of Australia's leading production companies.

KidZone Website & Internet Promotion

The internet component is vital to the KidZone brand in enhancing the message delivered in the television segments.  With kids today spending more time on the internet than ever before, it is a natural complement to the television activity.

The KidZone website is a simple portal that streams KidZone segments and most importantly features unique offers that encourage the KidZone member to click through to the advertiser's website.

UNIQUE...TARGETED...FUN