This brand new TV series follows four couples in their quest to build a brand new home in just 10 weeks!

Together, our couples will need to prove their skills, speed, strength and style credentials to stand out and attract the best price for their home and win the competition!

Each week, our couples will compete in a major building challenge to win 'value add' items for their home.  In the end, the house that achieves the highest valuation will determine the winner.

Viewers will gain an insight into every aspect of building a home - from the initial planning through to installing the front door - as well as how to create property value for their home.

From The Ground Up appeals to anyone who has ever dreamed of building a new home or is interested in renovating their home to create more value.

The property has been designed to support a range of brand integration opportunities across categories including home building, finance and vehicles.

In Australia, From The Ground Up will launch on Network Ten in October with major partners Stockland, GJ Gardner, CSR and Bluescope Steel.  The series will be supported by an extensive marketing and PR campaign which includes a major consumer promotion.