We created a highly integrated sponsorship to position Bridgestone as the tyre brand of choice not just for the experts, but for the everyday motorist enthusiast.

We created a highly engaging consumer promotion, Bridgeston Nuts 'n Bolts segment, which featured a full page of stastics after every roadtest, integrated billboards and TVCs and more.

We delivered a high impact sponsorship which drove credibility amongst their core audience, and maximized return on investment through a multi-platform approach.