A down to earth infotainment property which combines stories from real mothers groups, with advice from real experts.

Each week, our host travels the country and 'drops in' on one of many mothers groups in our community.  A range of locations gives us a colourful window into both motherhood and the nature of life in different communities.

Our online partnership means that mums all over can put themselves forward to be on their show, as well as have their sau in topics we explore through polls, forums, etc.  Daisychain is all about giving a voice to real mums.

At the beginning of the show, we meet the group and the two mums whom we'll focus on for the show.  We'll see something of their lives, visit their homes, and hear first hand about their experience, both painful and funny.  The issues at the heart of these experiences (e.g. post natal depression or non traditional family relationships) will provide the springboard for exploring topics more formally with experts.

We tell the 'experty story' through the vehicle of a real situation: whether it's talking to a midwife in a hospital, or capturing the expert's reaction and response to an issue one of our mums' is facing.

While stories from real mums from the spine of the show, we rotate a series of segments across the series to keep it fresh and engaging, enable audience involvement and provide opportunities for brand intergration.  These will range from expert segments which provide the information and stories we know mums are hungry for, in an entertaining way, to the sharing of humorous stories, and will form the basis for our short format segments.