Family Cook Off pits Family Vs Family to find the nation’s best family off cooks. It’s a fun, family orientated program where families of 4 compete in challenges that have a time limit and a mandatory ingredient in each course.

Family Cook Off launched last year in Australia as Coles Great Aussie Cook Off as a multi-platform solution that included a half hour series on the Nine Network as an 8 week series, Cook books, in store promotions, over 300 short format recipe spots online, mobile, events across Australia and a very strong marketing and PR campaign.

It is now being rolled out on the international stage with Family Cook Off Singapore in the finals stages of production and Malaysia, Spain, France and Belgium to follow soon with our international production partner Zodiak Rights

This is testament to a brand generated format tested in Australia and working across international markets. The format not only adds value to the brands and put products in contestants hands but provides the media owner with a compelling and entertaining Australian production, short format recipe spots, online portal, social networking, print component and mobile applications.

Cook Off is not just a TV series, it's a holistic marketing platform that drives association with home cooking and sales of recipe products.

The Cook Off platform encompasses TV series, live events, rich media website, mobile platform, 60 sec TV recipe advertorials, cook books, in store retail promotions, an extensive marketing and publicity campaign and more.

On the back of this success, in 2010, Cook Off is going global with launches planned for Singapore, Malaysia and Europe.

For more information on Family Cook Off please contact This e-mail address is being protected from spambots, you need JavaScript enabled to view it , Director of Ventures.