Standard Specifications

	Leaderboard Dimensions: 728(w) x 90(h) pixels Image type: Flash, GIF, JPEG, HTML File size: Flash/HTML 30kb, GIF/JPEG 20kb Animation: 15 seconds 3rd party ad-serving: Yes


	Medium Rectangle Dimensions: 300(w) x 250(h) pixels Image type: Flash, GIF, JPEG, HTML File size: Flash/HTML 30kb, GIF/JPEG 20kb Animation: 15 seconds 3rd party ad-serving: Yes


	Wide Skyscraper Dimensions: 160(w) x 600(h) pixels Image type: Flash, GIF, JPEG, HTML File size: Flash/HTML 30kb, GIF/JPEG 20kb Animation: 15 seconds 3rd party ad-serving: Yes

General Creative Specifications:

A back-up GIF must be provided for Flash creatives.
The animation should not contain strobing effects.
All banner creatives must have a border.
Audio must be user initiated.
Linking URLs must be domain name based and cannot be the IP address (e.g. http://203.123.456.78/).
The creative should not disable fields or functionality on any site.
The creative should not disable browser back buttons or force any plug-ins to be downloaded.
If the creative contains program calls to another site or executable file, please inform Brand New Media and test accordingly.
Creative materials must be provided 3 working days prior to campaign launch. If creative is not received within this time, your campaign start date could be impacted.