Brand New Media can deliver a truly integrated media package via TV, online and magazines that will allow fashion-focused advertisers to talk directly to their target community.

The youth influencer is a difficult audience to reach and is sceptical of all things advertising.

Integrated branded content is seen as authentic and honest.

The “Fashion Family” Audience

• * Brand ambassadors – Peer group leaders and style leaders in their own right
• * Creative minded – Embrace life with vitality and discernment
• * Ready to spend – Responsive to current trends
• * First to embrace new ideas - Enjoy creative stimulation and expression
• * Socially active – Drawn to “must see”cutting edge events –fashion / parties/ nightspots
• * Young influencer – A sense of authenticity is imperative. A tribe of individuals that are adventurous opinion leaders and social influencers

Download the Fashion Network Presentation