Planet X has strong awareness and credibility within the Australian market as the pioneer of action sports events and leading edge media solutions
Changes to media consumption habits of Generation X & Y consumers challenges convention and requires marketers to re-think their engagement with these tech savvy audiences
From May 08, Planet X evolves to a multi-media format that will engage, entertain and keep consumers up to date on the world of action sports
Planet X will showcase the best of action sport from Australia and around the world and offer user and brand generated content opportunities in the form of short format video content.
This new format will deliver on the demand from consumers for relevant, entertaining and fresh content by publishing weekly 2 minute video clips, whilst delivering to advertisers a communications platform for consistent, on-going consumer engagement with high impact entertainment content
